Thursday, January 28, 2010

Ruche's Spring Lookbook Launched!

A collaboration of Stephanie Williams Photography and Ruche - we present you...Ruche's Spring Lookbook 2010!

Every time we launch a lookbook, I always say it is my favorite one. But every lookbook keeps outdoing the last one. I must say that this lookbook is my new favorite! Not only did it turn out fantastic, we had a GREAT time designing it. In this post, I will just show you the end result. But in the next post, I will give you some DIY tips on how we styled the shoot. =)

Inspired by a couple of origami and paper cutout books from Barnes and nobles, we came up with our floral background at 11pm, the night before the shoot. We stayed up until the wee hours of the night cutting and folding was all SO worth it!

Here is a sneak can view the rest of the lookbook here. You can also shop all the outfits here.

UPDATE: BTW, for those who werewondering...Yes! This is Erika from Models of the Runway Season 1. =)